New Brand

QC Commercial, LLC has just initiated its new company branding effort which will include a total revamp of its website and marketing materials. The original website was created by the company’s founder and has always been maintained internally. QC claims to be a company that stays on the leading edge of technology, hence an overhaul to the site was necessary.

QC is in the process of creating consistency across all of its marketing and external media, including letterhead, business cards, vehicle markings, uniforms, etc. In conjunction with the new focus on improved marketing, QC is updating its CRM software from QuickBooks CRM to Insightly. This new ASP platform will give QC personnel many more tools for managing the company’s contacts, including its customer and vendor database. Insightly will allow QC to run more efficiently, using the software for project management, contact management, and supply chain management.

QC’s goal is to be the best industrial painting contractor in the business. The company aims to reflect its industrial coatings expertise in its new brand. QC now focuses exclusively on the industrial and commercial construction market and has since 2007. Prior to that the company was primarily a residential painting contractor. Coming from the high-tech manufacturing industry with years of experience working for ISO 9000 compliant companies, the company’s founder quickly realized that the residential market was no place for serious contractors. Of the hundreds of homes painted, there was rarely, if ever, a single contract executed between QC and its customer. It’s just the way business is done in that sector of construction. No contracts, no change orders, no safety or EHS policies or standards, and very little attention paid to relationship building.

QC, since its founding, has always envisioned the company as one that adheres to quality and safety standards, and even leads the way in Painting Best Practices. As part of the company’s rebranding effort, all internal documents and forms are being revised to comply with the latest ISO 9000 standards. QC’s standard operating procedures will continue to conform to the typical requirements as set forth by general contactors and project owners. However, in most cases, internal requirements will exceed those prescribed by the customer. This will be one more way that QC stays ahead of the competition, and not merely for the distinction, but for the overall operating efficiencies gained.

You are encouraged to check back frequently to see the ongoing changes as they’re documented online at